born out of a desire to tell genuine brand stories

In other words, we help businesses and organizations build authentic brands. An authentic brand is one that is genuine and real. It conveys and executes its core strengths consistently, and with emotion and passion. It doesn’t try to be all things to all people or deviate from its path to chase the marketing craze of the moment. It stays true to who it is and what makes it different. 

our Background

Authenticity Marketing Group was founded in 2013 by Bill Danhof. With over 30 years of marketing experience at agencies in New York, Chicago, and Grand Rapids, Bill brings a unique perspective on what it takes to create and sustain a successful brand. Over the years, we have grown our team to include experienced art directors, designers, and content and project managers, all with the goal of helping clients large and small identify and bring to life the unique strengths that inherently set them apart from their competition.

OUR Philosophy

“Authenticity” is not just a name, but also describes how we conduct our day-to-day business. We are genuine, appreciative, truthful, and fair in all our client, vendor, partner, and employee relationships. We tackle each marketing challenge with enthusiasm, energy, and passion. We use our collective expertise and talents to help our clients achieve their marketing goals. We stay positive and confident when faced with adversity, and humble and thankful when experiencing success.

Associates

Partner Firms