Welcome to Authenticity

Whether your company or organization has been around for decades or days, it is sure to feature foundational principles, distinct offerings, and innovative ideas that make it unique. Our job is to bring these remarkable and compelling attributes to life. In doing so, we build emotional brands that connect on a deeper level with your prospects and customers.

 

Market research

Gain insight into what your target customer thinks, wants, and needs.

STRATEGY

Assess your market situation, determine and profile your best targets, identify your core strengths and differentiators, determine your authentic positioning and key marketing messages.

TACTICS   Analyze your customers' path to engagement and identify the best marketing tactics to move them from awareness to interest to action.

TACTICS

Analyze your customers' path to engagement and identify the best marketing tactics to move them from awareness to interest to action.

 
CREATIVE   Bring your authentic brand to life through attention-commanding creative concepts and executions.

CREATIVE

Bring your authentic brand to life through attention-commanding creative concepts and executions.

MEDIA   Determine the most effective and affordable broadcast, print, outdoor, and/or electronic media to utilize in order to best reach and motivate your prospects.

MEDIA

Determine the most effective and affordable broadcast, print, outdoor, and/or electronic media to utilize in order to best reach and motivate your prospects.

MEASUREMENT   Qualify each step in the path to engagement in order to determine the marketing programs ROI.

MEASUREMENT

Quantify each step in the path to engagement in order to determine the marketing programs ROI.

 

Located downtown
in the Ledyard building