CURRENT CAMPAIGN

Over the last six years, we’ve helped Holland Home build awareness and preference among older adults in the West Michigan area. Still, Grand Rapids is one of the most competitive markets in the country for senior living and care. Our marketing efforts must continually progress to maintain market leadership. In 2021, the focus shifted to raising awareness and interest in Holland Home’s Independent Living community, Breton Woods. Alongside evolving the “Like it Should Be” campaign, a secondary campaign was created to show aging adults how there’s “More to Life” at Breton Woods.

VIDEO

LANDING PAGE

PANDORA

OUTDOOR

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SOCIAL MEDIA

COLLATERAL

WEBINARS & EVENTS

To support the sales staff in their effort to promote independent living at Breton Woods, we helped to produce monthly webinars as well as coordinate in-person events such as Lunch & Learns and on-site open houses to help further interest and action from prospective residents.