Every company or organization has a unique set of processes, needs, and goals – therefore, there is no one set way to go about building or bolstering a marketing team.

For some businesses, having a single marketing person who does it all works. For others, partnering with an agency makes more sense. Or maybe, it’s somewhere in between the two. As you set new goals, navigate budgets, and reassess your company's internal capabilities, keep in mind the benefits that partnering with an agency can bring.

EXPERTISE:

It may seem self-explanatory, but it’s a good reminder – the sole existence of an agency is to live and breathe what they specialize in. Some focus on specific areas of marketing such as creative, media, strategy, PR, design, etc., while others have a range of offerings and can be a one-stop shop for all a business’ marketing needs. If you’re looking to meet a variety of needs or boost a specific area, partnering with an agency is a good way to go about it.

FRESH PERSPECTIVE:

Taking a step back and looking at things through a different lens can help tap into your audience in a way that might not have been considered otherwise. You can try and do this yourself, but it can be tough to see the bigger picture sometimes when you’re super close to things. There’s a lot of value in bringing someone else in for that fresh perspective and collaboration, especially if you’re looking to move your business in a different direction.

PARTNER RELATIONSHIPS:

Agencies tend to have pre-existing relationships with (or at least knowledge of) other partners in the marketing world –whether it be production companies, print vendors, research companies, or other agencies that have a different specialization. This can help ensure you’re working with the right people who will deliver the best possible results for you and your company.

CONSISTENCY

Leveraging a company that has the resources to commit to marketing your business day in and day out means you’ll get a more consistent output. When your schedule gets busy, an important meeting or filling in for a sick employee is probably going to push your marketing efforts to the side. And before you know it, it will have been some time since you dedicated resources to executing your advertising. Having a dedicated, outside team that won’t get as easily derailed by internal factors will help you keep your goals on track. 

MORE TIME FOR YOUR DAY-TO-DAY RESPONSIBILITIES:

Now maybe you already know how to do everything you need for your marketing – why spend your budget on an agency to do something that you could do yourself? Well, odds are, you have responsibilities outside of strategizing and executing your marketing strategies. Having a team of people to do that work will free up your time for other things, like pursuing new clients, strengthening employee relationships, or just taking some things off your plate for a better work-life balance.

With the new year coming up, businesses are doing a lot of assessing and setting of goals and budgets. If there is a specific project you’d like help executing, need another mind to strategize with, or are looking for help with it all, don’t hesitate to get in touch!