It all starts with you & your marketing goals
Through our network of associates and partner firms, we bring together a team with the right experience, expertise, talent, and disposition to fit your specific marketing needs.
Authenticity Marketing Group was founded in 2013 by Bill Danhof. With 30+ years of marketing experience at agencies in New York, Chicago, and Grand Rapids, Bill brings a unique perspective on what it takes to create and sustain a successful brand. Over the years, he has helped clients large and small identify and bring to life the unique strengths that inherently set them apart from their competition. In other words, he and his team help businesses and organizations build authentic brands.
An authentic brand is one that is genuine and real. It conveys and executes its core strengths consistently, and with emotion and passion. It doesn’t try to be all things to all people or deviate from its path to chase the marketing craze of the moment. It stays true to who it is and what makes it different.
“Authenticity” also describes how we conduct our day-to-day business. We are genuine, appreciative, truthful, and fair in all our client, vendor, partner, and employee relationships. We tackle each marketing challenge with enthusiasm, energy, and passion. We use our collective talents and gifts to help our clients achieve their marketing goals. We stay positive and confident when faced with adversity, and humble and thankful when experiencing success.