It all starts with you & your marketing goals

Through our network of associates and partner firms, we bring together a team with the right experience, expertise, talent, and disposition to fit your specific marketing needs.  


our Background

Authenticity Marketing Group was founded in 2013 by Bill Danhof. With 30+ years of marketing experience at agencies in New York, Chicago, and Grand Rapids, Bill brings a unique perspective on what it takes to create and sustain a successful brand. Over the years, he has helped clients large and small identify and bring to life the unique strengths that inherently set them apart from their competition. In other words, he and his team help businesses and organizations build authentic brands.

An authentic brand is one that is genuine and real. It conveys and executes its core strengths consistently, and with emotion and passion. It doesn’t try to be all things to all people or deviate from its path to chase the marketing craze of the moment. It stays true to who it is and what makes it different.

OUR Philosophy

“Authenticity” also describes how we conduct our day-to-day business. We are genuine, appreciative, truthful, and fair in all our client, vendor, partner, and employee relationships. We tackle each marketing challenge with enthusiasm, energy, and passion. We use our collective talents and gifts to help our clients achieve their marketing goals.  We stay positive and confident when faced with adversity, and humble and thankful when experiencing success.


Bill DAnhof
authenticity marketing group

authenticity marketing group

authenticity marketing group

Anna udelhofen
account executive / content marketing
authenticity marketing group

Jon Czeranna
Creative Director
Wit & Craft

Lissa Engleman
Director of insight & Planning
Wit & Craft

Alyssa Eckel-Martin
Art Director
Wit & Craft

Jodi Cary
Strategic Director


Partner Firms

Wit & Craft
Creative & Strategy

dart frog
3d modeling

Media Place Partners
Media planning & buying


Mighty in the midwest
Web development

Big dog day

Blacktruck Media
SEO & Digital Marketing